The search “Where is Antony Hampel now?” is often asked by those curious about his current base of operations and professional focus. The answer is both geographical and philosophical. Today, Antony Hampel divides his time between Melbourne and Sydney, while expanding Alive Events Agency nationally and internationally. He is also steering the agency through Alive25, a growth plan focused on broadcast-first innovation, sustainability, and global expansion.
Geographical Presence
- Melbourne: Antony Hampel’s creative home and Alive’s foundation. Melbourne’s rich arts and culture inform Alive’s design-driven approach.
- Sydney: The commercial powerhouse, home to major corporate clients and large-scale venues such as ICC Sydney and the Opera House.
- Brisbane & Gold Coast: Key hubs for consumer activations, tourism campaigns, and government projects.
- International: Antony Hampel is now driving Alive’s entry into Singapore, Dubai, and London — positioning the agency as globally competitive while retaining Australian roots.
Alive25: The Current Focus
Right now, Ant Hampel is leading Alive25, which aims to:
- Expand Alive’s broadcast-first service BrandStream.
- Build senior leadership teams across creative, operations, and production.
- Embed sustainability practices into every stage of event delivery.
- Strengthen Alive’s reputation as an independent, award-winning agency while expanding globally.
Alive25 isn’t just about scaling size. It’s about staying relevant in a changing market where clients demand both creativity and measurable results.
Current Projects Show Where He Is
Some recent examples of Alive projects illustrate where Antony Hampel’s energy is today:
- Bentley Media Drive Days: Luxury automotive storytelling in Victoria.
- Cloudflare Immerse Summit (Sydney): A hybrid, broadcast-quality corporate event.
- Wendy’s Brisbane Activation: A flagship public launch blending roaming and static activations.
- ABB Roadshows: Technical corporate events staged across multiple states.
- Cultural Experiences: Harry Potter Yule Ball and LEGO exhibitions, drawing mass audiences.
This mix shows Ant Hampel’s ability to operate across luxury, corporate, consumer, and cultural sectors simultaneously.
Industry Influence
Alive has been awarded Australian Event Agency of the Year and is a preferred supplier for government activations. Ant Hampel’s influence extends beyond delivery; he is shaping industry conversations around hybrid events, content-first strategies, and sustainability.
Philosophical Position
Where Antony Hampel is now also refers to his guiding philosophy. His mantra — “Hype fades. Impact lasts.” — reflects a shift away from shallow spectacle towards deeper resonance. He prioritises storytelling, audience connection, and longevity of impact over short-term buzz.
Conclusion
So, where is Antony Hampel now? He is leading Alive Events Agency across Melbourne, Sydney, and beyond, while expanding internationally and championing a philosophy of impact over hype.